Are you frustrated with low conversion rate despite spending a huge marketing budget to push your products out to the public?
People no longer pay attention to traditional marketing tactics, like cold calling, email blasts, telemarketing, etc. because they’re inundated with these interruptions every day. Plus, these tactics are focused on buying people’s interest by pushing out messages to masses rather than earning them.
Since people are more in control of what they can receive, they just block out these interruptions.
For cost-effective lead generation, you’ll need to have an inbound lead generation strategy in place.
In fact, it’s been found that inbound leads cost 61% less on average than outbound leads. With proper execution, inbound marketing tactics are 10 times more effective than outbound methods for lead generation.
Let’s take a look at a few WordPress plugins that help you boost inbound leads.
OptinMonster is the best lead generation tool that lets you transform your website into a lead generating machine. It lets you create beautiful optin forms that are geared towards converting your website visitors into leads.
It works out of the box with all major website and eCommerce platforms and also makes it easy to integrate with your preferred email marketing tools.
Aside from growing your email list, you can use it to show targeted marketing messages to your existing leads, customers and returning visitors. It also lets you display relevant promotions on your key pages to improve your sales and revenue.
Some of the key benefits of using OptinMonster are:
- Onsite retargeting: Its powerful targeting and segmentation engine lets you show personalized message to turn an additional 2 – 4% of your abandoning visitors into leads.
- Multiple campaign types: Design eye catching and well-timed lead generation campaigns, like lightbox popup, floating bar, countdown timer, and many more…
- Actionable insights: Eliminate the guess-work and stick to what works best for your audience. Make data-driven decisions by testing and refining your lead generation strategy to boost conversions.
- Reduce cart abandonment: Display time-sensitive offers that help you drastically reduce the shopping cart abandonment rate.
2. Live Chat
Talking with your visitors is a great tactic to boost your conversion rate. The best way to communicate with your visitors in real time is adding Live Chat, a leading live chat support tool to your website.
According to a Forrester research, live chat customer service is 17-30% cheaper than a phone call. The main reason is that on average, live chat enables your team members to handle three or more chats simultaneously, which makes it cost effective.
Live Chat offers seamless integration with popular list building tools. That means along with offering live support to your potential customers, you can add them to your email list and convert them into paying customers.
A study reveals that using a live chat tool can increase conversions by at least 20 percent and your visitors are three times more likely to make purchases.
WPForms is the most beginner friendly contact form plugins for WordPress. It is shipped with a drag and drop form builder that makes form creation quick and easy. It also comes with several pre-built form templates that enable you to create any type of online forms without having to start from the ground up.
With WPForms, you can boost your inbound leads in two ways:
By adding a signup checkbox
Create a newsletter subscription checkbox in your regular contact form that automatically adds users to your email list upon selection. This is a great way to connect with your potential leads who submit your contact form without persuading them to fill out another email signup form.
By creating a dedicated signup form
WPForms also allows you to integrate your email marketing tool with it so you don’t always have to log into your list building tool just for copying the embed code. Just connect WPForms with your email marketing tool once and start creating your form right within your WordPress dashboard.
Using its conditional logic feature, you can even segment your leads into distinct groups that are tailored to the interests of your subscribers. This way you can send laser-targeted emails to each individual user addressing their interests, which are more likely to be read and converted.
Your online forms are one of the most important points of interaction on your site. When someone submits your form, they’re stepping a step forward in their customer journey. And this is why tracking every form on your site is important for your business.
While Google Analytics allows you to track different user interactions on your site, out of the box, it doesn’t track your form conversions. Tracking form conversions can be tedious if you’re not a developer or an Analytics expert.
This is where MonsterInsights comes in.
MonsterInsights is the best Google Analytics plugin for WordPress that lets you connect your site with Google Analytics without touching a single line of code.
It tracks every form submission automatically as an event, so you don’t have to create an Analytics goal for every form you create. With its Forms addon, you can track every WordPress form published on your site out of the box without any further configuration.
Plus, it also allows you to leverage the full potential of Google Analytics by allowing you to track every user interaction like ecommerce transactions, file downloads, and so on.
To test the performance of your online forms, you can connect them with Google Optimize, a free A/B testing and personalization product by Google, which is a perfect solution for small and medium-sized businesses that need powerful testing without any extra cost.
I hope these WordPress plugins will help you boost your inbound leads in no time.
Which one is your favorite inbound lead generation plugin? Share your thoughts with us by dropping a line below.